Transform Leadership. Strengthen Teams. Succeed for Good.
The workplace is evolving, but many leaders aren’t keeping up—leading to turnover, disengagement, and lost competitiveness. The answer? Cultivating adaptable, inclusive leadership.
The next generation of leaders must be more than effective—they must be inclusive, adaptable, and transformative. We build leaders and help organizations drive retention, engagement, and business impact.
75%
75% of employees leave due to poor leadership.
30%
Companies with inclusive leaders see 30% higher retention.
2.3x
Businesses that invest in leadership development see 2.3x higher innovation and revenue growth.
75%
75% of employees leave due to poor leadership.
30%
Companies with inclusive leaders see 30% higher retention.
2.3x
Businesses that invest in leadership development see 2.3x higher innovation and revenue growth.
75%
75% of employees leave due to poor leadership.
30%
Companies with inclusive leaders see 30% higher retention.
2.3x
Businesses that invest in leadership development see 2.3x higher innovation and revenue growth.
HOW WE HELP
We don’t just teach leadership—we help you apply it.
Our programs provide practical, measurable leadership skills that lead to real organizational change.
HOW WE HELP
We don’t just teach leadership—we help you apply it.
Our programs provide practical, measurable leadership skills that lead to real organizational change.
Courses & Assessments
Turn Leadership Aspirations into Inclusive Impact with Cultiv8™
Cultiv8™ is a scientifically backed leadership assessment tool that helps leaders and organizations measure inclusive leadership competencies across 8 essential traits, providing a personalized roadmap for growth.
Measure the gap between leadership intentions and real impact.
Actionable steps to strengthen inclusive leadership skills.
Personalized insights on where you flourish and where to grow.
Organizational insights that will guide culture transformation.
Turn Leadership Aspirations into Inclusive Impact with Cultiv8™
Cultiv8™ is a scientifically backed leadership assessment tool that helps leaders and organizations measure inclusive leadership competencies across 8 essential traits, providing a personalized roadmap for growth.
Measure the gap between leadership intentions and real impact.
Actionable steps to strengthen inclusive leadership skills.
Personalized insights on where you flourish and where to grow.
Organizational insights that will guide culture transformation.
Turn Leadership Aspirations into Inclusive Impact with Cultiv8™
Cultiv8™ is a scientifically backed leadership assessment tool that helps leaders and organizations measure inclusive leadership competencies across 8 essential traits, providing a personalized roadmap for growth.
Measure the gap between leadership intentions and real impact.
Actionable steps to strengthen inclusive leadership skills.
Personalized insights on where you flourish and where to grow.
Organizational insights that will guide culture transformation.
Ignite
Customized Pathways to Inclusive Leadership
- Tailored assessment, learning and strategy development offerings
- Data-driven metrics for tracking progress
- Evidence-based action plans
- Inclusive HR strategies
- Inclusive communication strategies
- Client-centered relationship-building strategies
Equity Pause®
A Framework for Inclusive Decision-Making
- Prevent and reduce interpersonal harm in real time
- Create inclusive decision-making processes
- Strengthen your team with inclusive habits
- Foster cultures of reflection, care, and action that build trust and respect
ABOUT US
Hands-On. Impact-Driven.
Promoting Good is a Latina-owned leadership and culture consulting firm dedicated to helping organizations move beyond ineffective diversity, equity and inclusion and create measurable, lasting impact.
Founded by Valerie Zolezzi-Wyndham, a seasoned leader in equity-driven strategy and organizational transformation, Promoting Good partners with executives and teams to embed inclusion into leadership, culture, and innovation.
Supporting Inclusive Partnerships
Supplier Diversity Office Certified
We are proud to be officially certified by the Massachusetts Supplier Diversity Office (SDO), as indicated by our SDO Client ID: 20240366. This certification recognizes our business as part of the state’s commitment to promoting equity and inclusion in public contracting. It allows us to partner with state agencies, municipalities, and contractors seeking to fulfill supplier diversity goals.
TESTIMONIALS
Real Businesses. Real Transformation.
From strategy to impact, see how real leaders are building inclusive cultures with Promoting Good.
OUR PARTNERS
Stronger Together in Innovation
Good things happen in partnership—our research-driven work thrives through collaboration with brilliant minds both within and beyond our organization.
Start Your Week with Purpose
Fuel your leadership, courage, and connection — one email at a time.
Join a community committed to doing good, together.
BLOG
Building Better Leaders: Insights from Promoting Good
Stay updated with the latest thinking on leadership, equity, and culture—from actionable strategies to emerging trends shaping the future of inclusive organizations.
Why Hiring Isn’t Fixing Your Execution Problem (and What to Do Instead)
When execution slows as a company grows, hiring often feels like the obvious next move. There’s more work than capacity. Decisions are piling up. Leaders
Speed Without Sacrifice: How to Scale Execution Without Burning Out Your People or Losing Your Values
There’s a persistent belief in growth culture that speed requires sacrifice. Sacrificing rest. Sacrificing clarity. Sometimes, sacrificing people and values. Many founders internalize this early.
When Growth Slows Execution: Why Founders Become the Bottleneck (and How to Break the Pattern)
Growth is supposed to bring relief. More revenue. More people. More momentum. But for many founders, growth brings the opposite. Execution slows. Pressure increases. Decisions
Let’s Connect
Have questions or want to explore working together? We’d love to hear from you.
Let’s Connect
Have questions or want to explore working together? We’d love to hear from you.
